Free Online Courses for Cultural Managers from Leading European Experts are launched

Professionals from the cultural and creative industries can take a series of online courses given by European experts on strategic planning, advocacy and applying to Creative Europe, developed by the EU-EaP Culture and Creativity Programme.


Each course consists of several short videos and is complemented with practical tips and examples. You can receive a certificate on completion of each course. The courses are available in 8 languages including Azerbaijani, Russian, and English) and include the best European practices in the sphere of cultural and creative industries.


To take a course and receive a certificate, you have to select your favourite topic on the Programme’s website, go through the course materials and answer the test questions correctly. 4 courses are currently available: Strategic Planning, Advocacy, Creative Europe and Proposal Writing.


The Strategic Planning course will  teach you how to formulate an organisation’s vision, conduct internal and external analyses, determine competitive advantages and implement a successful marketing plan (from the author of the popular book for creative businesses David Parrish).


The Advocacy course videos will teach you how to develop an advocacy strategy. You will also get practical advice on key tools and effective campaigning methods from the communication expert.


The distance learning course for Creative Europe consists of 5 videos with step-by-step instructions on how to apply to Creative Europe, the biggest European grant programme in the cultural sphere (from the heads of Creative Europe Lithuania Desk Egle Deltuvaite and the Estonia Desk Yvelin Karu-Veskioja). During the course, you will learn about the selection criteria, registration process, search for partners and success factors when applying for Creative Europe.


The Proposal Writing course will help cultural managers to prepare successful project proposals, and so obtain the funds for implementing these projects. After completing the course, you will be able to determine the project’s goals, objectives and expected outcomes, find partners and develop proper applications. The course is led by Magdalena Krasowska-Igras, a coach on writing project proposals and setting a budget who has more than 12 years of experience.


Over the year, new topics will be added to the courses, including finance, fundraising, communication, project management for cultural organisations and many more.


“The accessibility of the Culture and Creativity Programme’s course is very valuable. In fact, even during the busiest times you can always find half an hour for personal development. The courses will be useful not only for beginners, but also for experienced cultural managers who are looking for new challenges. Test your knowledge by comparing it with the approaches of European practitioners” – shares Olena Pravylo, Chairwoman of the Congress of Cultural Activists from Ukraine after successfully completing the courses.



The EU-Eastern Partnership Culture and Creativity Programme aims to support cultural and creative industries and increasing their contribution to the social and economic development in Azerbaijan and other 5  EU-Eastern Partnership countries. To find out more about the courses visit  or write to  

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